Lola Marsh's latest video, "Wishing Girl".
Written by Gillian Booth on July 11, 2017
“Wishing Girl” is the newest music video release from the album “Remember Roses” by Israeli indie-pop band, Lola Marsh. Despite what the name implies, there is no one in the group named Lola Marsh. If there is a good story behind the name, the band hasn’t revealed it yet. The band was originally formed in Tel Aviv back in 2013 by musician Gil Landua and singer Yael Shoshana Cohen, who were introduced by mutual friends. After achieving popularity playing concerts at clubs, the duo was signed to Anova Music. Three other musicians, Mati Gilad (Bass), Rami Osservaser (Guitar, Keyboards), and Dekel Dvir (Drums and samplers), joined the group later. Landau is a multi-instrumentalist, playing briskly plucked ukelele, keyboard, strings, xylophone, tambourine and other percussion in “Wishing Girl”. Cohen sings with a rich, deep tone that still contains a palpably light, springy, and gentle quality that courses through the infectious melody while the end of Cohen’s phrases are met with a light vibrato. The hook is graced by whistling that is so catchy, you will not be able to shake it out of your head.
It may also remind you of Edward Sharpe and the Magnetic Zeros‘ tune, “Home”. Both songs contain the whistling motif that resonates throughout every chorus and a folksy, down-home beat. I also see a strong influence of Lana del Rey in both Lola Marsh’s musicality and visual aesthetic. In fact, Cohen once auditioned for The Voice Israel with Lana del Rey’s “Video Games”. Both use a vintage, nostalgic feel with Lola Marsh’s “You’re Mine” featuring the same “driving through the desert” theme as Lana del Rey’s “Ride”. The album preview video for “Lust for Life”, Lana del Rey’s latest album, features heavy space themes just like “Wishing Girl”. Both Cohen and Lana del Rey’s songs contain lyrics and themes that connect with listeners.
The music video is filmed with the picture cut into the shape of a circle and that symbol resonates throughout the video. Objects with a circular or spherical shape are depicted throughout: hoop earrings, bike tires, water glasses, eyes, the belly of the ukelele, drums, a disco ball, a lamp, coins, an airbag, and most importantly, an alien planet. The comparison of worldly objects to the alien planet is explained when a group of aliens try to abduct a couple facing an unexpected pregnancy. Distracted by the alien space ship hovering over the car en route to the hospital, her partner slams into another car, causing the pregnant woman in labor to be thrown out of the window. She is rushed to the hospital in critical condition. Waiting in the lobby, the man comes face to face with the aliens. He meets the aliens and travels through space in a time warp. I believe that in the warp he made a deal with the aliens so that his child could survive. Suddenly, the storytelling changes and the video picture fills the whole screen, not only a circle anymore. The man is seen falling onto the alien planet and then shortly after, holding his child, safely alive in the hospital. What happened to the woman? Was she the sacrifice to the aliens? That’s one of the many unanswered questions in “Wishing Girl.”
The video also utilizes 3D effects. Images are poured over the circular lens, creating an illusion that objects are coming out of the screen. Landau and Cohen are featured throughout the video with this effect, their instruments popping out of the screen and into the face of the viewer.
The video is actually deeper than the song itself which is a light and whimsical pop tune. But the combination still works, especially with the space theme. Cohen sings, “Cause you, you are my lonely star/ And I’m, I’m your wishing girl.”
Lola Marsh are featured as the storytellers in this tale. Maybe these two have been the mysterious aliens the whole time? They do have magical 3D powers, after all.
Wishing Girl on “Remember Roses” is available everywhere through Anova Music.